Adaptive selling in electronic context (i.e. “Website morphing”)
MIT Sloan Management Review: Morph the web to build empathy, trust and sales
Network world: MIT researchers – morphing web sites could bring riches
Applied marketing science: web morphing holds promise for influencing purchase behavior
Bases of power:
French and Raven’s five forms of power
Electronic commerce:
Influence and influence tactics:
Selling and Persuasion: influence tactics
Social power and influence tactics: a theoretical introduction
Influence tactics and personal power
When is it positive to use influence tactics?
Bases of power and influence tactics
Influence tactics: How to make people see things your way
Influence tactics (by Robert Cialdini):
Selling and persuasion techniques: Influence summary
6 Principles of Influence Cheatseet
Principles of effective influence
Online marketing:
Overview of Internet marketing
Mashable
Online marketing blog
Open source e-commerce platforms:
Personal selling and sales process:
Persuasion:
Overview of persuasive technology
Persuasive technology slideshow
Increase brain power: persuasion techniques
Power essence: Persuasive techniques
Selling and persuasion: double your sales
Social influence:
Social influence and conformity
The commoner’s guide to using social influence
Social media:
Word-of-mouth:
Word-of-mouth marketing association
