E-sales publications

TBD
Essi Pöyry
April 2011
Master’s thesis, Aalto University School of Economics

Collaborative Technology in Online Value Co-Creation: The Emergent Practice of Electronic Mass Customization
Palmu et al. 2011
Aalto University School of Economics

Electronic Collaborative Mass Customization as a Competitive Strategy – Exploring the Key Success Factors
Krista Palmu
January 2011
Master’s thesis, Aalto University School of Economics

The Tradeoff Between Online Community Activity and Consumption: Evidence from Online Poker
Lindholm et al. 2011
Aalto University School of Economics

Hedonic and Utilitarian Search for Electronic Word-of-Mouth
Pöyry et al. 2011
Aalto University School of Economics

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